
Technology Executive · Software · Digital Transformation · E-commerce
About Me
I am Saeed Hashemkhani, an IT director, digital-business consultant and specialist in software system analysis and design. I help businesses turn ideas and needs into workable solutions: from digital business design and ERP/CRM analysis to software analysis and design, e-commerce and project management.
My professional path
I have worked in technology and software for more than 25 years. My path began with the analysis, design and programming of enterprise systems, and moved on to project management, IT management, CRM, e-commerce, and launching and running digital businesses.
Projects and roles
I have taken part in projects ranging from specialised water and wastewater systems and distribution and sales networks to online stores, CRM, customer clubs, artificial intelligence and digital platforms: sometimes as designer and programmer, sometimes as project manager and, in recent years, as business designer, owner and chief executive.
My approach
My focus has never been technology alone. What drives me is the point where technology, process, business and user experience meet: where a real problem becomes a workable solution and an idea becomes a real product or business.
Education
BSc in Software Engineering
Islamic Azad University, Tehran South Branch
MSc in E-Commerce
Islamic Azad University, Science and Research Branch

Between technology and storytelling, I'm always looking for better ways to understand how things work.
Areas of expertise
Software & Systems
Software analysis and design, enterprise systems design, CRM and tailor-made solutions.
IT Management
IT management, project management, leading technical teams and improving IT processes.
Digital Transformation
Designing and delivering digital solutions that improve processes and business models.
E-commerce & Digital Business
Designing online businesses and online stores, sales strategy and customer experience.
Business & Digital Strategy
Turning business ideas into models, products and workable solutions.
Enterprise systems I designed and built
A significant part of my career, before moving seriously into e-commerce and digital businesses, was devoted to designing and developing enterprise and operational software systems; depending on the project, I worked as designer, programmer and project manager.
Water and wastewater calculation and management system
Designer · Programmer · Project Manager
Design and development of calculation and process-management systems for water and wastewater organisations in Tehran, Isfahan, Yasuj and villages around Qom.
Iran Dairy Industries distribution system
Designer · Programmer · Project Manager
Analysis, design and development of a distribution system for Iran Dairy Industries, focused on distribution processes and the operation of the distribution network.
Golestan Company sales and distribution system
Designer · Programmer · Project Manager
Design and development of a sales and distribution system for Golestan Company, covering sales, order and distribution processes.
Daya Behara and Khaneh & Ashpazkhaneh sales and distribution systems
Designer · Programmer · Project Manager
Design and development of sales and distribution systems for the Daya Behara and Khaneh & Ashpazkhaneh groups, covering sales, order and distribution processes.
Beyond technology
Technology is only one part of my path. Cinema, writing and film criticism have been an important part of my life for years. Experience in journalism and film criticism (including work as a reporter and film critic for the Tehran newspaper “Cinema Video”), interviews with filmmakers and photography has shaped how I see narrative, detail and analysis.
For me, whether I am designing a software system or analysing a film, there is one shared question:
Why is it built this way, and how can it be understood better?
This website is my personal space: a place to record projects, experiences, ideas, analyses and the things I find worth thinking about and sharing.
Technology tells me how things work. Storytelling helps me understand why they matter.
To work with me on projects like these, click this button.
My services & collaboration