Hybrid store for affordable and unique products with an AI, VR and AR shopping experience, since 2021.
Case study
The problem
Chikado is a hybrid online store. From launch, the goal was a system that does more than sell: it should make the buying experience different and bring customers back to Chikado.
My role
Founder and manager of Chikado; lead analyst and designer of the business model, the system and the buying experience
UI/UX design of the store
Designing a points system and customer club to bring customers back
Connecting the store to the UTAB CRM to manage sales from different warehouses
Managing new requirements and designs for the website and UTAB, and adding SMS and email marketing and cashback
The result
The buying experience improved and customers gained a reason to return.
Connecting UTAB to Chikado unified the sales and warehouse process.
SMS and email marketing and cashback further optimised the system.
Chikado is a hybrid store created in 2021 to offer affordable, good-quality, beautiful and unusual products.
Every product sold on Chikado has its own story, told to the customer through technologies such as artificial intelligence, virtual reality and augmented reality, so the moment of purchase becomes an attractive and memorable experience.
