Bargham
Smart gadgets and equipment store with a custom CRM and a specialist electricity and electronics magazine.
Case study
The problem
I had always wanted to design a store with a simple interface for the electrical and electronics industry. Complex electronics concepts are unfamiliar to ordinary customers and the market is full of confusing choices. Bargham was born from my collaboration with UTAB.
My role
- Founder and owner of Bargham; lead analyst and designer of the business model, the store and the systems
- Designing a store with an easy interface for the electrical and electronics industry
- Designing a specialist magazine that explains complex electronics concepts in plain language
- Bringing the Elite experience to Bargham: UTAB CRM integration, SMS and email marketing and cashback
The result
- A store with a simple buying experience and educational content.
- The Bargham magazine made complex electronics concepts understandable to ordinary people.
- Everything designed for Elite was reused and optimised in Bargham.
Bargham is a specialist online store for gadgets, smart equipment and consumer electronics, built to make buying technology simpler, smarter and more enjoyable: for users who want practical, up-to-date, authentic and trustworthy gadgets, not just a product at a price.
The idea began with a simple fact: the market for gadgets and smart equipment is full of cosmetic variety, incomplete information, opaque pricing and confusing choices. By analysing user behaviour and understanding gadget categories in depth, we built a model in which the right choice matters more than simply selling more.
Bargham’s main categories are smart lighting, smartwatches and bands, health and fitness gadgets, mobile and accessories, smart audio and video, computers and accessories, smart home, and travel and everyday gadgets.
Every product comes with clear technical specifications, a usage scenario and a review of strengths and limitations. Only authentic products are sold, with guaranteed authenticity and sensible pricing and no advertising exaggeration. Bargham also offers specialist advice before purchase and a specialist electricity and electronics magazine.
Bargham is built on an advanced digital infrastructure, from inventory management and user-behaviour analysis to checkout optimisation and smart product recommendations, with the vision of becoming Iran’s reference for buying gadgets and growing into regional markets.
Screens and visuals
Video walkthrough of the Bargham online store for gadgets and smart equipment
The shopping experience on the mobile version of Bargham
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My services & collaboration