Selected projects

Projects in which I was designer, project manager or business owner: from online stores and customer clubs to international AI applications.

AI-powered searchInternational (Dubai pilot)

Mr.Taster

My role: Business Designer & Project Manager

An AI-powered restaurant discovery platform built around Dubai’s restaurant and tourism ecosystem, combining intelligent search, restaurant listings, exclusive offers and expert written and video reviews. Created with Mr.Taster, a global food-media brand with 4M+ social followers covering 40+ countries. Currently in its Dubai pilot phase, with a vision of expanding across the GCC.

E-commerceLuxury watches & accessories

Elite Online

My role: Owner, Business Designer & CEO

A specialty store for luxury and fashion watches, jewelry and accessories, representing international brands such as Seiko, TAG Heuer and Roberto Cavalli. A different way to buy a watch: 24-month warranty, authenticity guarantee, free shipping, free pre-purchase consultation and a specialist watch magazine. Active since 2016.

AI · VR · AR shoppingE-commerce

Chikado

My role: Owner, Business Designer & CEO

A hybrid store for affordable, good-quality, beautiful and unique products, where every item has its own story, told through artificial intelligence, virtual reality and augmented reality so that the moment of purchase becomes a lasting memory. Active since 2021.

Smart gadgetsCustom CRM

Bargham

My role: Owner & Designer

A specialist store for gadgets, smart devices and consumer electronics, built to make buying technology simpler, smarter and more enjoyable: transparent specifications, usage scenarios, authentic products only, pre-purchase consultation, a custom CRM and a specialist electricity and electronics magazine.

CRMSystems analysis and design

UTAB CRM

My role: Systems Analyst & Designer, Development Team Member

Over five years of collaboration (since 2021) on the analysis, design and development of UTAB, a comprehensive web-based CRM covering people, products, invoices and contracts, follow-ups, finance, reporting, events, a customer portal and surveys, and on implementing and optimising it at Elite Online, Chikado and Bargham.

Customer loyaltyMembership club

Elite Club

My role: Designer & Project Manager

A complete customer club with membership tiers, a points system and a dedicated coin, designed on the belief that everything starts with the customer and that consistent quality service builds a lasting competitive advantage.

Exclusive brand representationCRM & online warranty

Damavand Product Development Co.

My role: Built IT Infrastructure from Scratch; Head of Informatics

A company of the Damavand investment holding that imports and distributes leading watch and accessory brands, holding exclusive representation of brands such as TAG Heuer, Seiko and Roberto Cavalli in Iran. Its website is connected to a strong CRM and an online product-warranty system.

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My services & collaboration