Damavand Product Development
Exclusive representative of TAG Heuer, Seiko and Roberto Cavalli in Iran; a website connected to a strong CRM and an online product-warranty system.
Case study
The problem
Product authenticity has always been a concern for Damavand Product Development. The company needed a system that makes the authenticity and warranty of every watch simple and traceable.
My role
- Building the entire company’s IT infrastructure from scratch
- Setting up all of the company’s CRM and financial systems
- Leading all of the company’s informatics to this day and owning the strategy for infrastructure development
- Designing the warranty system and connecting it to UTAB
- Customising UTAB for the company’s specific needs
The result
- After purchase, each watch is put under warranty with a single SMS containing a code, which registers its 7-digit serial number.
- The warranty can be tracked on the website, and after-sales service uses the same system.
- UTAB has been customised for the company and is now running as a dedicated system.
Damavand Product Development is a subsidiary of Damavand Investment Holding that began by importing well-known world brands, including watches and accessories. I built the company’s entire IT infrastructure from scratch and set up all of its CRM and financial systems. I still lead all of its informatics and the strategy for developing its infrastructure; I am not the company’s owner or founder.
The company was founded to win a large share of the luxury and fashion watch market and to build the ground for a watch culture, with a mission of distribution, sales, specialised boutiques and after-sales service.
It holds exclusive representations in Iran for brands such as TAG Heuer, Maurice Lacroix, Roberto Cavalli, Just Cavalli, Esprit, Seiko, Corloff, Ferré Milano, Rochas, Movado and Smalto, and serves watch and fashion lovers through more than 250 points of sale across the country.
The company’s website is connected to a strong CRM and an online product-warranty system.
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