Elite Online
Specialty store for luxury and fashion watches, jewelry and accessories, representing brands such as Seiko, TAG Heuer and Roberto Cavalli, since 2016.
Case study
The problem
Elite Online is the online store of the Elite stores. From the day the stores launched, the goal was a system that does more than sell: it should raise customers’ knowledge about watches and bring them back to Elite.
My role
- Founder and manager of Elite Online; lead analyst and designer of the entire system, from the store and user experience to the customer club and CRM
- Designing the Elite magazine to raise customers’ knowledge
- UI/UX design of the website
- Designing the Elite customer club system, built on purchase points
- Joining the UTAB team to build a CRM woven into Elite, enabling sales from Elite’s different warehouses across the country
- Managing the new requirements and designs for the website and UTAB, and adding SMS and email marketing and cashback
The result
- The magazine and the new UI/UX improved both customer knowledge and the buying experience.
- With their purchase points, customers can buy their next watch at a discount, have a coffee at Cafe Tehran or buy perfume from Roja.
- Connecting UTAB to Elite means a purchased watch can reach customers in Tehran in under 3 hours.
- SMS and email marketing and cashback further optimised the system.
Elite started in 2016 by bringing together a collection of products from well-known world brands. With luxury and fashion watches, women’s jewelry and men’s accessories, it has built a distinctive position in Iran. Elite Online, its specialty store, offers a different way to buy a watch.
Elite Online carries world-famous brands such as Just Cavalli, Ferré Milano, Seiko, Esprit, Smalto, Citizen, Casio and Rochas, stylish names such as Cerruti, Guy Laroche and Police, and luxury brands such as Roberto Cavalli, Movado, TAG Heuer and Maurice Lacroix.
After years of selling watches in the Elite chain stores, the online store was built to add peace of mind and a better experience: a 24-month warranty, guaranteed authenticity, free shipping and free pre-purchase advice.
Elite Online also runs a specialist watch magazine with articles on brands, celebrity watches and events in the industry.
Screens and visuals
To work with me on projects like these, click this button.
My services & collaboration