Elite Club
Customer club with membership tiers, a points system and a dedicated coin to increase customer loyalty.
Case study
The problem
Everything starts with the customer; without customers a business has no identity or existence, and an organisation that cannot keep customers satisfied will in time disappear from the market. The Elite group needed a system that brings customers back to buy again and connects them across member stores.
My role
- Launching and fully designing Elite Club (designer and project manager)
- Designing membership tiers, the points and Elite Coin system, gifts and badges
- Designing the management panel, the web app and the Android app
- Connecting the club to our own stores and to other trades
The result
- Elite Club has a web app and an Android app.
- The club is connected to all our stores and to other trades.
- Customers’ purchase points can be used across member stores, bringing them back for the next purchase.
Elite Club at a glance
Elite Club is supported and promoted through its website, Instagram and events, and offers customers a web app and an Android app. Each member company or store manages its customers, tiers, gifts and purchases through the management panel.
Club visuals
Management panel features
- Management dashboard with statistics for companies, stores and customers
- Customer definition and grouping of each company’s users
- Membership tiers and gifts for each tier
- Member companies and stores
- Brands, products and product categories
- Elite Coin conversion rate for each product category
- Badges and badge categories for the club
- Prizes for each store and customers’ prize requests
- Elite Coin vault and company wallets
- Promotions and customers’ wish lists
- Recording customer purchases in member stores and invoice-based sales lists
- App guide and admin settings for the app
Elite Club is a complete customer club. I was its designer and project manager, although I am not its owner.
Everything starts with the customer; without customers a business has no identity or existence. Satisfied customers are an organisation’s source of profit, and organisations that cannot keep customers satisfied will, in the long run, disappear from the market.
Offering customers excellent service on a continuous basis creates competitive advantages and a defence against rivals trying to win them over. That is why Elite Club was designed with several membership tiers (turquoise, Elite Color, gold, silver and red) and a dedicated points and coin system, to put customer focus at the heart of everything the group does.
Screens and visuals
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